CCT: Connecticut Tourism Research

Tourism Division

Connecticut Tourism Research


The Connecticut Officer of Tourism gathers research from primary and secondary sources to:

  • Track how leisure travelers in greater metro New York, Boston, Providence, Philadelphia and Connecticut perceive Connecticut as a leisure travel destination.
  • Track travel behavior and attitudes, travel party characteristics and travel expenditures of leisure visitors while they are in Connecticut.
  • Track effectiveness of advertising awareness and resulting behavior including intent to travel and actual visitation.
  • Track economic impact of tourism on Connecticut’s economy. 

The following reports are available:

 

Connecticut Tourism Business Partners - Tourism Tracker
Periodic reports of key results of the State's Tourism Marketing Initiatives


April 2016 Tourism Tracker

December 2015 Tourism Tracker

April 2015 Tourism Tracker


The Economic Impact of Travel in Connecticut for Calendar Year 2015 (March 2017)

Comprehensive economic impact study of Connecticut's tourism industry including traveler spending, employment and taxes generated. Statewide, county and regional tourism district data is presented.

http://www.cultureandtourism.org/cct/lib/cct/tourism/econimpact/Conn_Tourism_Economic_Impact_-_CY2015_full_Web.pdf


The Economic Impact of Travel in Connecticut for Calendar Year 2013 (April 2015)

Comprehensive economic impact study of Connecticut’s tourism industry including traveler spending, employment and taxes generated.  Statewide, county and regional tourism district data is presented. 

http://www.cultureandtourism.org/cct/lib/cct/tourism/stats/conn_tourism_economic_impact_report-cy2013.pdf

 

2013 Traveler Profile Research (February, 2015)

The purpose of 2013 Connecticut Traveler Profile & Benchmark Comparison Study is to provide decision makers with an objective profile of who visits Connecticut, what they do there, how much they spend and more. All of these metrics are then compared and contrasted to 8 other competitive states in the Northeast. http://www.cultureandtourism.org/cct/lib/cct/tourism/outreach2015/connecticut_-_tns_traveler_profile_2013-final_022615.pdf

 

Connecticut’s Visitor Intercept Study (Seasonal)

VISION is an on-going study of intercept interviews with visitors to a over 50 attractions across the State including museums, casinos, parks, beaches, destination shopping, events, arts venues, farms and markets, vineyards and welcome centers. The database began in 2001 and now includes the results of almost 50,000 interviews. VISION results represent the millions of visitors reported by participating attractions each year (a portion of total visitors to all attractions). Statistics based on the year’s total sample of over 2,500 parties has a maximum range of error of +/- 1.9% at the .95 Confidence Limit.

 

Summer 2017

Spring 2017

Winter 2016/2017

Annual 2016

Fall 2016

Summer 2016

Spring 2016

Winter 2015/16

Annual 2015

Summer 2015

Spring 2015

Winter 2014/2015

Annual 2014

Fall 2014

Summer 2014

Spring 2014

Winter 2013/2014


VISION Visitor Attendance Index
The VISION Index is a benchmark of tourism activity in Connecticut tracking changes in visitor attendance at a diverse panel of leading tourism attractions.  Twenty three attractions participate representing an estimated 6.4 million visitors annually.  Witan Intelligence, a Connecticut based marketing research and strategy firm, compiles the statistics and identifies trends.  Reports are posted monthly.

 

The Connecticut Economic Digest

CT DOL & DECD

Joint publication of CT Dept. of Labor and Dept. of Economic & Community Development published monthly including Tourism & Travel statistics.  COT developed this to demonstrate the travel and tourism industry’s value within the context of the state’s economic structure.  COT provides major attraction figures and welcome center visitation.  Current issue and archives can be found at:

http://www.ctdol.state.ct.us/lmi/misc/ctdigest.htm

 

Funding Connecticut’s Tourism Promotion:  A White Paper (May 2012)

This report extrapolates from Longwoods International’s experience in evaluating the performance of numerous tourism campaigns to Connecticut’s budget situation. Specifically, Longwoods examined the travel spending and tax impacts of a funding level of $15 million.
http://www.cultureandtourism.org/cct/lib/cct/tourism/stats/funding_cts_tourism_promotion-_a_white_paper_050812.pdf

 

The Connecticut Economy

UCONN Quarterly Review

Includes Travel & Tourism Index published by the University of Connecticut - CT Center for Economic Analysis through the CT Dept. of Economic & Community Development.  COT office developed the index with UCONN to demonstrate the travel and tourism industry’s value within the context of the state’s economic structure.  COT provides major attraction attendance figures.  The index consists of hotel-motel revenues, slot machine revenues, attendance at six major tourism attractions, and traffic on five tourism roads. 

Issues and archives can be found at:

http://cteconomy.uconn.edu/

 

For more information, contact
Rob Damroth, Robert.Damroth@ct.gov